• To share knowledge, there are several paths to take: posting online, sharing a newsletter or even crafting an online course. I never hopped on the teacher train, but for everything must be a first right?

    So I decided to create a 12 holy night course that obviously should commence on the 24th of December: today. This forced me to hurry the F up with creating the course filming it and find out that there is a review period of 2-3 days. Which means it is very likely that this course will not be a success. Why would anyone buy a course that is time sensitive and published after the day you should start?

    Am I disspointed? Not at all. this course was a trial course for me and because you need a minimum of 30 minutes in video I HAD to create it to actually be able to submit it… and find out how that part of this journey looks like. With my aspiration to publish one course each month, I now now how to approach preparation, marketing and creating. So I can actually plan my next course in a strategic way.

    Could there be an other way to find out? probably. But this is basically how I approach everything and the good news is that my course for December 2026 is already 90% finished!

    What sort of knowledge sharing would you like to see me do?

  • Part one

    Perhaps I am the only one who has never gotten one client through LinkedIn, but I will share my journey to help you find your first client on LinkedIn too.


  • Skipping Qualification (The Time Trap)

    The most expensive mistake in sales is spending time on prospects who were never going to buy. This happens when salespeople are so eager to help—or so optimistic about their persuasive abilities—that they skip the hard questions about budget, authority, need, and timing.

    Unqualified prospects consume enormous amounts of energy. They attend meetings, ask detailed questions, request proposals, and engage in what feels like productive sales activity. But they’re not actually moving toward a purchase decision because they lack the authority to make decisions, the budget to pay for solutions, or the urgency to change their current situation.

    The Fix: Implement early qualification criteria that help salespeople invest time where it can actually generate results. This doesn’t mean being rude or pushy—it means asking respectful but direct questions about decision-making processes, budget parameters, and implementation timelines. Better to disqualify early than discover later that months of effort were directed toward someone who couldn’t buy regardless of how compelling your presentation was.

  • I am pretty sure that the band ‘Rage against the machine’ was inspired by a printer

  • The essence of a hero story lies in transformation. At its core, a hero story shows an ordinary or flawed character who faces extraordinary challenges, grows through struggle, and emerges changed, bringing meaning not only to themselves but also to the world around them. While details vary across cultures and genres, most hero stories share a recognizable beginning, middle, and end.

    Beginning:
    A hero story often begins in the ordinary world. The hero is introduced with strengths, weaknesses, and desires, living a familiar life. Then comes the call to adventure: a threat, loss, injustice, or opportunity that disrupts normalcy. At first, the hero may resist out of fear, doubt, or obligation, but circumstances push them forward. This stage establishes what is at stake and why the journey matters.

    Middle:
    The middle is the heart of the hero story. Here, the hero enters unfamiliar territory and faces escalating trials. They encounter allies who offer guidance and enemies who test their resolve. Failure is common; the hero may doubt themselves or make costly mistakes. This section is less about physical victory and more about internal change. The hero learns courage, humility, sacrifice, or compassion. The central conflict peaks in a decisive confrontation where the hero must apply what they have learned.

    End:
    In the end, the hero resolves the central conflict, but victory often comes at a cost. The hero returns or moves forward transformed. The world is altered for the better, even if imperfectly, and the hero gains wisdom, peace, or purpose. The ending affirms that growth was earned through struggle, not granted easily.

    Hero stories take many forms, but five common types include:

    1. The Classic Quest Hero – seeks an object, place, or goal (e.g., epic journeys).
    2. The Reluctant Hero – resists the call but rises when necessary.
    3. The Tragic Hero – possesses greatness but is undone by a fatal flaw.
    4. The Everyday Hero – an ordinary person performing extraordinary moral acts.
    5. The Anti-Hero – flawed, morally complex, yet capable of meaningful change.

    Together, these forms show that heroism is not about perfection, but about choosing courage, growth, and responsibility in the face of adversity.

    We all have a hero story.

Alyssa Gammoudy

Start with the d*mn strategy!

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